FanCulture: The Evolution of Influence is a short film exploring the role fans could, and should, play in brands and marketing.
Secret acoustic show in San Diego organized by Invisible Children.
Project Re: Brief | Coca-Cola
Google challenged the iconic advertising from the 60’s to be remade with the with today’s technology. Compare this TV ads from Hilltop in 1971 versus how it can be re-imagined with mobile in 2012.
NIKE+ is revolutionizing the sport experience
Nike+ training will change the way you train by connecting the physical world of sport with the social elements of digital to create an interactive sport experience for every athlete
Viral call to arms for the re-launch of twisted metal
Really cool campaign from Play Station for the relaunch of the game Twisted Metal franchise. Gamers are able to register - either via Facebook or Twitter - for the chance to fire the gun for 30 seconds each over the course of two days. For a grand finale, three lucky, participants will be given an extended 90 seconds to finish off the shooting in front of a global audience tuning in via a live video feed.
“The entire world of business is now in a constant state of agile development. New releases are constant; tweaks, upgrades, and course corrections take place on the fly. There is no status quo; there is only a process of change.”
… One of the best article I’ve read over the last couple of weeks
It seems that leveraging the gmap API is the big campaign trend of the moment.
This one is from Virgin Mobile: 25 awesome bikes are being given away every day. First you browse the bikes and choose the one you like, then follow the clues to discover where it is.
HITLANTIS.COM is a cool and immersive way to discover new music online with the more popular artists being closer to the middle, less popular artists closer to the edge. Artists with larger catalogs are represented through larger circles.
It’s also a social experience, too. Users can see what other Hitlantis users like specific bands learn more about both the user and band.
